C A S E S T U D Y
Spreading awareness of the brand by tapping into theAsianparents’ internal event due to having a mutually targeted audience.
LIVE Conference (Zoom/YouTube)
T H E S T O R Y
Catapulting you back into your childhood
Tokyo Disney Theme Park is a 115 acre theme park located in Japan. It stands as the first ever Disney Theme Park that was built outside the United States. They bring Disney’s characters and storylines to life through amusement park rides as well as branding.
T H E G O A L
The goal of this campaign is to target brand awareness through our virtual tour of the theme park.
O U R S O L U T I O N
Virtual marketing strategies
In order to achieve the goal of spreading awareness for the theme park, theAsianparent team decided to conduct a live virtual tour of the park. This was predominantly run through Zoom as it could fit a large audience. In case of any mishaps, YouTube was on standby for back up.
This was achieved by opening a Telegram channel, where the first 1000 people would be redirected to the Zoom link and awarded a ticket pass to the virtual tour. As this progressed, the Zoom tour experienced some technical difficulties where members of the audience were getting kicked out of the call. Fortunately, for this there was a Youtube option set up in case of an event like this.
Additionally, we proposed giveaways which assisted in bringing in more viewers. The first giveaway was conducted prior to the call, where users could participate by using the filter on Instagram. The second giveaway took place during the live session which definitely would bring more traction to the live virtual tour of the theme park.
T H E R E S U L T S
Reached KPIs and Zoom is full house. Brand get a full awareness from the TVC that played on the event, as the attendees is more than 1,000 viewers.
Marketing numerics we observed were as follows:
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3,601 total registrants
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6,120 D-Day viewers
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Total zoom viewers were 2,525
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3,595 YouTube viewers