C A S E S T U D Y
Driving conversion for a new line of baby focused products.
Social Media
Webinars
Community
T H E S T O R Y
Revolutionizing clothing
Hennes & Mauritz AB (H&M) is a Swedish multinational clothing company headquartered in Stockholm. Its focus is fast-fashion clothing for men, women, teenagers, and children.
T H E G O A L
The goal of this campaign is to drive conversion for H&M’s newly introduced line of clothing for babies.
O U R S O L U T I O N
Rolling out new products
In order to drive traffic and conversion for H&M’s new baby clothing line, theAsianparent team has come up with the following solutions:
First, the team will be taking advantage of theAsianparent’s in-app shopping list feature wherein H&M’s baby clothing products will be listed and attached with links to their eCommerce sites.
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Second, the team will be offering exclusive rewards and discounts for VIP Parents and regular theAsianparent app users.
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Third, get VIP parents to come up with honest reviews of H&M’s products and start conversations about the brand.
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Lastly, theAsianparent’s content expertise will be used by introducing the line of products through an article. To make sure the campaigns get maximum reach, social media and in-app push notifications will be leveraged by the team.
T H E R E S U L T S
Testing our solutions
After assessing the implementation of our solutions, it proved to be quite successful.
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11,344 page views
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261k social media reach, 17.7k engagement
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100k impressions with 0.14% CTR
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362k PN blast size, 9.5k clicks
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705 reward redeems
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231 shopping list visits, 124 clicks
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VIP 61k social media reach +2.5k engagement